Truth & Hair

Added on October 26, 2026

Haircare usually means one formula for every head. Truth & Hair starts from texture instead, with separate care for straight, wavy and curly hair, led by a trichologist.

The range then goes where most shampoo aisles don’t: hair makeup for covering greys and flyaways, dry shampoo and styling, scalp treatments, and a line for men and boys. All of it is derma tested and made without silicones, sulfates or parabens, according to the brand.

Worth knowing: the range is organised by hair texture, so shoppers need to match their hair type first, and the hair makeup covers greys and flyaways instantly rather than treating them.

Best for: anyone with curly, wavy or straight hair who wants texture-specific products and quick styling fixes without a salon visit.

— D2C Bazaar

About this brand— in their own words

Truth & Hair is a modern hair beauty brand inspired by the power of simplicity and goodness. Curly, wavy or straight-treat your hair with clean, safe hair beauty solutions.