Re’equil — Indian D2C Beauty & Personal Care Brand

Re'equil

Added on September 14, 2026

Re'equil's sunscreens are formulated without oxybenzone or OMC, two chemical UV filters still common across Indian sunscreen, and its retinol line comes split into three graduated strengths (0.1%, 0.3%, 0.5%) rather than the single generic tube most brands sell as "the retinol product." It's a formulation-first approach in a category that usually leads with packaging.

The brand relaunched in 2018 under founder Vipul Gupta as a dermatologist-designed, science-backed line, after an earlier, unsuccessful attempt in 2016. The range has since grown well beyond sunscreen and retinol: cleansers, AHA/BHA acne treatments, pigmentation correctors, and moisturizers built around specific concerns like oil control and enlarged pores rather than generic "for all skin types" labeling. It's stocked on Nykaa and Myntra, and sits at accessible, mid-range pricing rather than the premium price point the formulation-first pitch might suggest.

Worth knowing: Re'equil's claims lean heavily on its own testing language ("dermatologically tested," "clinically proven") without independently published trial data attached, which is standard for the category but worth keeping in mind if you're shopping on the strength of the science pitch specifically rather than the ingredient list itself.

Best for: skincare shoppers who want to choose their retinol strength deliberately, and anyone tired of not knowing what's actually in their sunscreen.

— D2C Bazaar

About this brand— in their own words

Re'equil makes dermatologist-tested skincare and haircare, from sunscreens to retinol creams and pigmentation correctors, formulated around oxybenzone-free UV filters for acne-prone skin.