For about two decades, the Indian home quietly outsourced itself. The cast iron kadai your grandmother swore by got replaced with a nonstick pan from a mall. The temple flowers that used to become nothing in particular started going straight into a landfill instead of a life after the puja. The terracotta diya gave way […]
For most of the last twenty years, the assumption sitting under any Indian electronics purchase was the same. The brand worth buying came from somewhere else. Sony for headphones, Apple for watches, Garmin for fitness, Swiss labels for proper analog timekeeping. Indian electronics meant cheap, cheerful and a little embarrassing to put on a coffee […]
The Indian fashion aisle has historically organised itself around two things that do not particularly serve the average buyer. Mass-market labels priced for volume, where the fabric is the afterthought and the logo is the product. Or imported luxury brands priced for the 0.1 percent, which most Indians encounter primarily on airport concourses while waiting […]