D2C Discount Strategy in India: Why Exclusive Codes Outlast Sitewide Sales
A D2C discount strategy in India works when an offer feels like access, not a markdown. How exclusive codes protect margin and full-price buyers.
Indian D2C Home and Lifestyle Brands to Watch in 2026
For about two decades, the Indian home quietly outsourced itself. The cast iron kadai your grandmother swore by got replaced with a nonstick pan from a mall. The temple flowers that used to become nothing in particular started going straight into a landfill instead of a life after the puja. The terracotta diya gave way […]
Indian D2C Electronics and Tech Brands to Watch in 2026
For most of the last twenty years, the assumption sitting under any Indian electronics purchase was the same. The brand worth buying came from somewhere else. Sony for headphones, Apple for watches, Garmin for fitness, Swiss labels for proper analog timekeeping. Indian electronics meant cheap, cheerful and a little embarrassing to put on a coffee […]