Indulgeo Essentials

The mother-daughter partnership still runs the formulation side nine years later. Every product goes through Supriya's own testing standard before it ships, and the brand keeps its process deliberately unglamorous: purpose-built equipment, small-batch formulation, no outsourced white-labeling. The catalogue has grown to 141 products spanning skincare, haircare and body care, built around specific concerns like acne, pigmentation, hairfall and dandruff rather than a single hero range.

Indulgeo has also scaled well past a founder-story D2C brand. It's stocked on Nykaa, Myntra, Amazon, Flipkart and Tata Cliq, was named an Indie Beauty Superstars 2025 winner, and counts more than 5 lakh customers.

Worth knowing: founded in 2016, this is a well-established brand rather than a recent discovery, and the pricing runs on near-permanent 30 to 50 percent discounting, so treat the "regular price" as more of a reference point than what you'll actually pay. With 141 SKUs on offer, it's also worth going in with a specific concern in mind rather than browsing cold.