indē wild

indē wild

Added on May 21, 2026

Diipa Büller-Khosla grew up in a home where her mother practised both Ayurveda and dermatology simultaneously. That's an unusual combination, and it shows up in how indē wild is built. The brand calls its philosophy Ayurvedistry, a term it coined to describe what happens when ancient Indian ingredients meet clinical formulation science. It is not a wellness brand with Ayurvedic window dressing. The products are formulated for results.

The Champi Hair Oil is the entry point most people start with, and for good reason. It is based on a four-generation Khosla family recipe, updated with 16+ actives, and packaged in a dropper format that eliminates the mess that traditionally kept younger consumers from oiling their hair. The result: one bottle sold every minute globally, and the top spot on Nykaa's hair oil chart in a category that includes some very well-funded international competition.

The brand has since expanded into skincare: a 1% Bakuchiol serum, a 15% Vitamin C Complex, and an SPF Rose Sun Mist, among others. In March 2026, indē wild became the first homegrown Indian beauty brand to launch in Sephora US stores, entering 178 locations after a successful run in Sephora UK. Unilever Ventures led the brand's $5M funding round, which signals something beyond influencer-brand optimism.

The honest note: Diipa's influencer background (3.1M Instagram followers) means the brand has strong marketing infrastructure. Whether the product depth matches the brand reach over time is worth watching, though the early evidence leans in favour.

Best for: Anyone who wants Ayurvedic skincare that has been reformulated for actual daily use, not ceremonial shelf presence.

— D2C Bazaar

About this brand— in their own words

We bring to you the best ayurveda skin care products and products for your hair. Combination of ayurveda and chemistry gives you effective ayurveda serum options.