Indian D2C health and wellness brands have multiplied fast over the last few years, from gut-health probiotics to subscription water purifiers, and the category attracts more vague wellness marketing than most. We do the opposite of listing everything. Every brand below has been personally reviewed by us; none of them are here because they filled out a form. This is not a database of every health or wellness brand claiming to be D2C. It’s a short list of seven we’ve actually verified, updated as we vet more.
The Good Bug
Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, The Good Bug builds probiotic and synbiotic formulations for gut health, extending into women’s health, sleep, stress and metabolic support. Its sleep product is built on the Lactobacillus reuteri strain rather than melatonin. The company raised a ₹100 crore Series B led by Susquehanna Asia Venture Capital, with continued backing from Fireside Ventures.
View brand →Bold Care
Founded in 2020 by Rajat Jadhav, Mohit Yadav and Rahul Krishnan, Bold Care works in men’s sexual health, a category most Indian brands still market around rather than name directly. The range covers clinically framed treatments alongside condoms and water-based lubricants. Ranveer Singh joined as a co-owner in 2023. The brand raised a $5 million Series A led by Nithin Kamath’s Rainmatter, with the founders of CaratLane also participating.
View brand →Man Matters
Man Matters is the men’s health platform built by Mosaic Wellness, founded in 2019 by Revant Bhate and Dhyanesh Shah. It combines diagnosis-led consultation with its own product range across hair loss, beard growth, performance and nutrition, rather than selling supplements alone. Mosaic Wellness posted ₹333 crore in revenue in FY24 across its brands and is backed by Elevation Capital and Kunal Shah among others.
View brand →Be Bodywise
Be Bodywise is Mosaic Wellness’s women’s health platform and the counterpart to Man Matters, covering hair, skin, nutrition and PCOS support through the same consultation-first model. The useful part is that it treats women’s health as a diagnostic problem with follow-up rather than a single purchase, which is still uncommon in a category dominated by one-off supplement sales.
View brand →Healthfab
Founded by Sourav Chakrabarty, Kiriti Bikram Acharjee and Satyajit Chakraborty, Healthfab makes reusable leak-proof cotton period underwear under its GoPadFree line. Each pair absorbs up to 30ml and is rated for around 50 washes, which is the actual argument against disposable pads on both cost and waste. The Assam-founded company raised a ₹20 crore Series A led by Atomic Capital.
View brand →DrinkPrime
Founded in 2016 in Bengaluru by Manas Ranjan Hota and Vijender Reddy Muthyala, DrinkPrime rents IoT-connected water purifiers on subscription from around ₹349 a month instead of selling the hardware outright, which removes the upfront cost and the servicing problem in one move. The purifiers report their own filter health back to the company. Revenue grew 54% in FY25 to ₹72.1 crore.
View brand →What’s Up Wellness
Founded by Vaibhav Makhija and Sayantani Mandal, both previously at The Man Company and Grofers, What’s Up Wellness makes nutritional gummies, starting with hair and nails and extending into stress, sleep, eye health and a kids range. The formulations are vegan and gluten-free with no artificial colours. Worth knowing: gummy-format supplements carry lower active doses than capsules, so read the label against what you actually need.
View brand →Sunfox
Founded in 2016 by Rajat Jain, Sunfox began as an R&D lab in Dehradun and is behind Spandan, a portable ECG that works with a phone app. The range is split by who it is for: Legacy 4.0 is the compact 14.5-gram model with disposable electrodes, Neo adds an IP55 moisture-resistant build for home use, and Pro uses suction electrodes and is pitched at clinics, with a separate ICU model for critical care. Sunfox states that its traces match gold-standard ECG machines at 99.7% accuracy and that the devices are CDSCO approved; these are the brand’s own claims, and its site carries a clinical studies section for the detail. Each device comes with a 2-year warranty and five free doctor reviews per the brand.
View brand →Setu Nutrition
Founded in 2017 by Nihaal Mariwala and based in Mumbai, Setu Nutrition builds on the ingredient science of OmniActive, the supplier his family’s business is known for, and puts it directly into consumer supplements instead of other companies’ formulas. The range runs from melatonin strips to a protein and creatine stack, priced from about ₹444 to nearly ₹6,000, with a focus on skin, sleep and gut routines. Sania Mirza is both an investor and the face of the brand. Setu sits at the higher end of Indian supplement pricing, and its “beauty from within” promise works over weeks, not overnight.
View brand →How we pick the brands on this page: we look for founders who can show a real formulation, sourcing or clinical decision behind a product, not just wellness language repeated across every listing in the category. We check funding and revenue claims against public reporting before including them, and we leave out unverified superlatives even when a brand states them on its own site. A brand doesn’t need scale to make this list. It needs to be real, and it needs to be something we would actually recommend to someone shopping for it themselves.
What are the best Indian D2C health and wellness brands?
Among verified Indian D2C health and wellness brands, The Good Bug covers gut health, Bold Care works in men’s sexual health, Man Matters and Be Bodywise run consultation-led men’s and women’s health platforms, Healthfab makes reusable period underwear, DrinkPrime rents subscription water purifiers, and What’s Up Wellness makes nutritional gummies.
Is there an Indian brand making reusable period underwear?
Healthfab makes reusable leak-proof cotton period underwear under its GoPadFree line. Each pair absorbs up to 30ml and is rated for around 50 washes, which is what makes it cheaper than disposable pads over time as well as lower waste.
Can you get a water purifier on subscription in India?
DrinkPrime rents IoT-connected water purifiers on a monthly subscription starting from around Rs 349, rather than selling the unit outright. Servicing and filter monitoring are included, since the purifier reports its own filter health back to the company.
Is there an Indian portable ECG device for home use?
Sunfox, founded in 2016 in Dehradun, makes the Spandan portable ECG, which works with a phone app. The Neo model is built for home use with an IP55 moisture-resistant build, while Pro is pitched at clinics. Sunfox states 99.7% accuracy against gold-standard ECG machines and CDSCO approval. Those are the brand’s own claims, so check them on its site before buying a medical device.
Which Indian supplement brand is built on ingredient science?
Setu Nutrition, founded in 2017 by Nihaal Mariwala in Mumbai, builds on the ingredient science of OmniActive and sells supplements for skin, sleep and gut routines, from melatonin strips to a protein and creatine stack. It sits at the higher end of Indian supplement pricing, from about ₹444 to nearly ₹6,000.