What’s Up Wellness

Added on April 13, 2026

Vaibhav Makhija and Sayantani Mandal founded What's Up Wellness in 2021 after a shared experience: both spent years working in D2C companies, living away from home, eating poorly, and watching supplement habits fail after week two because capsules feel like medication and powders are inconvenient. Their thesis was simple, make vitamins feel like candy and people will actually take them.

The product execution is careful, not just clever. All formulations are within ICMR-prescribed RDAs (an explicit choice, the founders have been vocal about competitors over-dosing biotin for fast visible results at long-term cost). The gummies are vegan, gluten-free, FSSAI-approved & genuinely taste good. The Beauty gummies (hair, skin, nails: biotin, zinc, vitamins A through E, aloe vera) are the hero product. Sleep, immunity and multivitamin ranges have expanded since.

The brand was backed on Shark Tank India (Vineeta Singh, Aman Gupta, Anupam Mittal all invested), then raised ₹14.4 crore from Unilever Ventures. Revenue grew 347% in a single year. Their retention numbers, 25–35% improvement in month-on-month cohorts, are unusually strong for the supplement category where most brands see customers try once and not return.

Honest note: gummies are inherently a slower-efficacy format compared to high-dose capsules. This is a feature, not a bug, you're trading speed for safety. Give it 90 days before judging results.

Best for: anyone who wants to build a consistent supplement habit and has failed with pills or powders.

— D2C Bazaar

About this brand— in their own words

We came up with What's Up Wellness, to enable you to keep focusing on what you aspire to do, while we take care of your wellness, by making it fun and easy to consume for you.

No, we are not about the mambo jumbo of scientists putting years of experience in developing products and you will take years to understand! Our vision is aligned with the need of the hour and backed by thorough research on ingredients, their benefits that are further solidified using surveys.