Nap Chief

Added on April 13, 2026

Siblings Pooja Gupta and Raghav Gupta from Coimbatore founded Nap Chief in 2019 with a specific frustration: the children's fashion market in India was full of uninspired designs, poor fabrics and lookbooks that looked like they hadn't been updated since 2005. Their family had 25+ years of experience in textiles and apparel, enough to know what was possible, and enough confidence to build it.

The brand focuses on activewear, home wear and character merchandise for kids under 14. The character licensing range includes Disney, Marvel, Harry Potter, not just slapping a logo on a basic tee but building full co-ordinated sets with quality cotton blends that survive the washing machine cycles a child's wardrobe demands. The in-house design catalogue of 200+ fresh styles released annually means the range is genuinely current.

The numbers support the product: revenue grew 117% in FY24 to ₹12.8 crore, 1 lakh+ registered customers, 22 lakh website visitors in 2024, delivery to 1,600+ cities. 60% of revenue comes through their own website; the rest via Myntra, Amazon, FirstCry, Nykaa Fashion. Backed by Titan Capital.

The honest framing: Nap Chief is a young brand still building its identity. It competes with Ed-a-Mamma, Hopscotch, & Mini Klub, all of which have more established market presence. What Nap Chief has is a sharper design brief and a manufacturing pedigree that results in better fabric quality at the price than most competitors manage.

Best for: parents who want their kids to actually look good and want the clothes to last more than six washes.

— D2C Bazaar

About this brand— in their own words

Indian parents want their children to look good and be comfortable — but kids' fashion in India has historically been either boring basics or cheap fast fashion. Nap Chief is changing that.

Founded as a kids' comfort-first activewear brand, Nap Chief combines stylish design with licensed merchandise from the universes kids actually love — Harry Potter, Marvel, and brilliantly, ISRO (the most Indian choice possible). Their family twinning collection — matching activewear for parents and children — has become wildly popular for Instagram-worthy family photoshoots.

Revenue doubled to ₹12.8Cr in FY24. 1 lakh+ registered customers. FAST42 2025. The family twinning concept is unique to the Indian D2C market — and perfectly designed for a generation of parents who want to be seen as cool.