Ellementry

He launched ellementry in 2018 at twenty-three. The brand positions itself as vertically integrated in a way that most D2C brands cannot claim: the manufacturing is internal, not outsourced. That means ellementry can introduce fifty to sixty new products every two months while maintaining consistent quality standards, which few brands at this scale manage.

The product range covers kitchenware, tableware, serveware, decor, furniture, and lighting. The materials are the point: terracotta, marble, wood, metal, glass, used individually and in combinations that few other brands attempt. A terracotta curd setter with a wooden lid. A marble mortar and pestle. A metal bread box with a wooden lid. These are not novelty products. They are everyday objects made from materials that last, shaped by hands that know what they are doing. Everything is food-safe, microwave-safe where relevant, and built to be used rather than displayed.

The numbers are honest: ₹18.7 crore revenue in FY25, 250,000-plus customers, a 48 percent repeat rate that speaks for itself. Sixteen stores across thirteen Indian cities, and a presence in twelve countries. The brand has raised modest funding by startup standards, but it is backed by a manufacturing base that most D2C companies spend years and capital trying to build.