
Our clothes don’t follow trends, but moments. And our muse? The man with messy buns, 2AM playlists, and last-minute road trips. Think clean lines. European minimalism. Without all that fuss.
Harsh Somaiya started in garment manufacturing in 2014, producing for Zara, Mango, and Marks & Spencer. Tanvi, a NIFT Mumbai graduate, joined him to handle brand and factory operations. They learned, from the inside, what separates a well-made garment from a forgettable one. Then their factory folded under a ₹25 crore loan in 2019, and they started over.
Best for: the man who wants a wardrobe that works everywhere without having to think about it.
Our clothes don’t follow trends, but moments. And our muse? The man with messy buns, 2AM playlists, and last-minute road trips. Think clean lines. European minimalism. Without all that fuss.






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