Miraggio

Added on April 13, 2026

Mohit Jain launched Miraggio in 2019 after observing a specific gap: Indian women who wanted aspirational bags were stuck between mass-market options under ₹2,000 and imported brands priced out of proportion to their quality. Miraggio occupies the ₹2,500–₹6,000 band with in-house designs and manufacturing sourced across Asia.

The distinguishing factor is the cadence. Rather than seasonal drops, Miraggio releases new collections every month, 250+ active SKUs at any point, with 500+ planned. This isn't fast fashion in the disposable sense; the construction quality at this price is genuinely respectable. Totes, crossbody bags, satchels & shoulder styles are the core, with wallets and accessories expanding the range. The faux leather is well-finished, hardware doesn't feel cheap and stitching holds.

The caveat worth naming: Miraggio designs follow global trends rather than setting them. If you want a bag that's truly distinctive or artisan, this isn't it. It is, however, consistently stylish and well-made for the price. Over 1 million orders processed, 700,000+ customers, and ₹55 crore raised in Series A led by RPSG Capital Ventures in 2025, the brand is stable and growing.

Best for: anyone wanting a genuinely good-looking everyday bag at a price that doesn't require a special occasion to justify.

— D2C Bazaar

About this brand— in their own words

MIRAGGIO is a class of premium range of handbags focused towards giving sound to a new trend which is everything but ‘the obvious’.

Inspired by the free-spirited women of today, the world of MIRAGGIO is a creative space where a woman can be all she wants to be. From material to the concept, each element that we choose, everything that goes into our handbags is inspired by the muse.