D2C Discount Strategy in India: Why Exclusive Codes Outlast Sitewide Sales
A D2C discount strategy in India works when an offer feels like access, not a markdown. How exclusive codes protect margin and full-price buyers.
What I learned from looking at 100 Indian D2C brands
Six months ago I started a spreadsheet. One row per Indian D2C brand I came across. The ones in my feed. The ones friends mentioned. The ones I bought from, and the ones I almost did. By the time it hit 100 rows, I had stopped adding to it and started thinking. India has some […]