MyDesignation

The frustration that drove them was specific: expressive, occasion-ready clothing at prices most people could actually afford. Eight years later, that frustration has become the brief for everything they make. The Ajrakh Floral Polo, the Renaissance Hoodie, the Pride of India linen trousers. Pieces that pull from Indian textile traditions without making a loud point of it.

The brand bootstrapped for four years, stayed profitable, and grew 100% YoY for four consecutive years before raising Rs 10.7 crore in seed funding in 2025, followed by a Rs 40 crore Series A in early 2026 led by RPSG Capital Ventures. They now have close to 1 million customers and a 35% monthly repeat rate. Their first Lulu Mall outlet broke even in three months, against a typical 12-month timeline.

The honest caveat: the range is primarily menswear and not yet vast. The brand is moving fast toward offline expansion and scale, which occasionally means the cultural specificity that made it interesting has to compete with the volume needed to feed growth. Worth watching whether that holds.