The Good Bug

The Good Bug

Added on May 13, 2026

Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, The Good Bug operates from a clear thesis: most chronic lifestyle issues, from bloating and constipation to poor immunity and disrupted sleep, trace back to gut health. The brand builds synbiotic formulas using probiotic strains backed by clinical trials, which puts them meaningfully ahead of the generic probiotic crowd that dominates Indian pharmacy shelves.

Their product range covers digestion, weight management, skin health, IBS, and metabolic health. The Metabolically Lean product, positioned as a science-backed alternative to weight-loss drugs, has attracted significant attention. Customer reviews are broadly positive on digestive issues, with many users reporting reduced bloating and improved digestion within two to four weeks. The weight loss claims draw more mixed responses, which is expected territory for any supplement in that category.

The honest caveats: pricing is on the higher end, and a subset of users have reported side effects including loose motions and acid reflux, a reminder that supplements affect people differently and it is worth consulting a doctor before starting. The brand earns about 60% of revenue from its own website, meaning product education and customer experience are tightly within their control, which is a good sign for a category that lives and dies by trust.

The Good Bug has raised over Rs 158 crore in total funding including a Rs 100 crore Series B round, with backers including Fireside Ventures and Susquehanna Asia. Operating revenue stood at Rs 43 crore in FY24 with the brand claiming over 10 lakh customers.

Best for: Anyone dealing with chronic bloating, constipation, IBS, or metabolic health issues who wants a science-forward approach backed by clinical research rather than generic wellness claims.

— D2C Bazaar

About this brand— in their own words

The Good Bug is dedicated to transforming gut health through a science-backed, honest, and transparent approach. The mission is to make gut health simple, accessible, and empowering, helping individuals take control of their wellness journey. The product range includes clinically tested synbiotic formulas, probiotics, prebiotic fibers, a 14-day Detox formula, and the Ferments collection featuring kombuchas, water kefirs, and fermented pickles.

Designed for both adults and children, these products combine powerful yet gentle natural ingredients with bacterial strains validated by multiple studies to support digestive health and overall well-being. A healthy gut is believed to be the foundation of vibrant health. Every product is created to empower individuals to take charge of their health and wellness.